JUMP COMMUNICATIONS EXPANDS EVENTS DIVISION
By Adnews Staff
Toronto advertising and marketing agency Jump Communications and Marketing Consultants is expanding its events division. Since its formation last year "Jump Events" had only focused on sporting events. According to Jump, the strategy over the next few years is to expand the focus to three areas: sporting events, musical events and event management. According to Benjamin Werbski, president of Jump Communications, "This approach helps us match our clients' needs with opportunities that we will create for them. We feel this works more effectively than trying to build a marketing strategy around an existing event."
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