BAXTERS HANDS CANADIAN BUSINESS TO BRAINSTORM
By Adnews Staff
Baxters of Speyside Ltd., has made The BrainStorm Group of Toronto its Canadian agency. Baxters, based in Fochabers, Scotland, produces soups, jams and jellies. The company hired The BrainStorm Group based on a referral. Its previous limited Canadian advertising activities had been handled in-house. Stephanie Hicks, marketing and sales director for Baxters in Canada, said, "With the help of The BrainStorm Group, we intend to raise awareness and our profile both in the media and in-stores."
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