SYNERGY MUTUAL HIRES GROUNDZERO
By Adnews Staff
Toronto-based Synergy Mutual Funds has assigned its advertising business to Groundzero Marketing Communications, also of Toronto. The mutual fund company had invited a number of agencies to pitch for the account, which was previously handled in-house. An upcoming ad campaign, to begin on Labor Day, will include print advertising in business and consumer publications. "We are very excited to be working with Synergy on a creative basis," said Groundzero partner Roy Levine. "As partners, we will build a unique positioning for Synergy in a sea of look-alikes and make them a household name among financial advisors and investors." The creative concept for Synergy's upcoming campaign will also be incorporated into the company's collateral materials.