HAWAIIAN TROPIC BREAKS BEACH BILLBOARD PROMOTION
By Adnews Staff
Tanning Research Laboratories Inc. of London, ON, which manufactures and distributes the Hawaiian Tropic suncare product line in Canada, has begun a 30-day promotion. The initiative is designed to demonstrate that consistent exposure to sun without burning is possible with the proper use of suncare products. For the duration of promotion two Hawaiian Tropics representatives will sit ten feet in the air on a Mediacom billboard at Main and Elm Streets in Wasaga Beach, Ontario each day between 10:00 a.m. and 6:00 p.m. Their tanning progress can be seen at the <http://www.hawaiian-tropic-canada.com> Web site. The concept for the Beach Billboard promotion, which runs until July 30, was developed in-house by Tanning Research Laboratories.