MOOSEHEAD SEARCHING FOR NEW AGENCY
By Adnews Staff
Moosehead Breweries of Saint John, NB has invited five agencies to pitch for its account after parting ways with its former agency TBWAChiatDay of Toronto. TBWA had held the account for the past four and a half years, said Steven Poirier, vice-president of marketing and sales for Moosehead. Poirier said the brewery decided to change agencies about six weeks ago, inviting Goodgoll Curtis, Ambrose Carr Linton Carroll, Padulo Integrated, Groundzero and BWS Advertising to pitch for the account. A final decision is expected by the beginning of September.
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