PMB RELEASES 2001 STUDY
By Adnews Staff
PMB Print Measurement Bureau has released its 2001 study. The annual report contains data on 92 English and French publications. New magazines appearing this year include Canadian Hockey Magazine and its French counterpart Magazine Hockey Canadien, Confidante and its French counterpart Confidente, Gardening Life, Performance, Plant & Garden, Spectator TV and Star Inc. This year a "recent reading" measurement technique replaces the "through-the-book" methodology that had been used for the past 28 years. Steve Ferley, president of PMB, said the overall results show some significant increases linked to the methodology change.
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