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FASHION-TELEVISION HOST DEVELOPS NEW LABEL FOR EATONS

Toronto-based Sears Canada and Jeanne Beker, host of Citytv's Fashion Television, have teamed up to develop a new label for Eatons. The Jeanne Beker collection of co-ordinated separates will be introduced in Eatons' seven stores in Canada this fall. The new label will target the modern, "fun-loving" woman who works hard, travels and has an active, energetic lifestyle.

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