STOTT PILATES HIRES FLEISHMAN-HILLARD CANADA
By Adnews Staff
Stott Pilates Inc. of Toronto has named Fleishman-Hillard Canada its North American public relations agency of record. Stott Pilates markets a dance-like exercise program. Fleishman-Hillard won the account following a review of an unspecified number of U.S. and Canadian agencies. The firm will seek to position Stott Pilates as a leader in the exercise industry by raising awareness of company founder Moira Stott-Merrithew, the Stott Pilates technique, the company's instructor training programs and its video library. Previously Stott Pilates Inc. handled its public relations activities in-house. "We were looking to build a long-term relationship with an agency that has an understanding and expertise in Canada but could also provide us with solid media relationships in the U.S.," said Lindsay Merrithew, president and CEO of Stott Pilates Inc. Fleishman-Hillard's Toronto office will work with its counterparts in the U.S. in handling the account.