FORZANI GROUP OPENS SPORTCHEK.CA
By Adnews Staff
Calgary-based The Forzani Group has opened an Internet retail store called Sportchek.ca. The sporting goods retailer hired Vancouver-based Blast Radius earlier this year to create its online retail presence. In addition to the Sport Chek banner, The Forzani Group operates retail stores under the Forzani's, Sports Experts, Coast Mountain Sports and Save on Sports names. Its franchised locations operate under the Sports Experts, Intersport, RnR and Econosports banners. Sportchek.ca offers over 4,000 items for purchase for 16 different sports. A "What's in Store" section provides consumers with information on sales events and store promotions. In-store kiosks will also allow consumers to access the site from any Sport Chek store in Canada. Television advertising on sports network TSN, radio and online advertising and a national flyer drop, all created in-house, are being used to promote the launch of Sportchek.ca. A portion of The Forzani Group's online and radio planning and buying is handled by Genesis Media.