U.S BANK MAY NEED CANADIAN AGENCY
By Adnews Staff
Valley National Bancorp. of Wayne, New Jersey might go looking for an ad agency when it opens a finance company in Canada next year. The banking firm hasn't decided yet whether it will use its U.S. agency, Waring & LaRosa, or hire a Canadian one, president Peter Southway told Adnews last week. If it decides to hire a Canadian shop the company will hold "interviews" in January and March. In March the company will open a branch in Toronto to offer car loans. If all goes well it will open more branches.
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