NEW INTERNET SHOP BOOTS UP
By Adnews Staff
Axiom Interactive of Toronto has opened its doors for business. The Internet communications company was founded earlier this year by Lyle Goodis, vice-president of marketing and corporate development, and Jennifer Decorte, vice-president and managing director. Previously Goodis was vice-president of marketing and corporate development for Rompus Interactive, while Decorte was director of new media at Ove Design and Communication. The company's services include interactive, motion and print design, competitive analysis, branding and positioning, database-driven Web sites, online brand and content management, online direct marketing and performance measurement. Axiom also offers its clients a Web site design and evaluation tool called Axiometrics which gathers information such as the number of visitors, repeat versus new visitors, page load times and plug-in acceptance. The company's client roster includes Yamaha Motor Canada, Ontario Exports, Francophonique and Sherwood International.