IMPACT AND ZOOM FORM STRATEGIC ALLIANCE
By Adnews Staff
Impact Media and Zoom Media, both of Montreal, have inked a strategic alliance in which the two companies will jointly offer their services. Impact specializes in exterior, mobile advertising displays. Zoom operates indoor advertising networks. The two companies will continue to operate independently within the province of Quebec. Outside of Quebec, however, Impact and Zoom will operate together, combining their sales forces and offering a mixed-media inventory. According to the two firms, Impact hopes to take advantage of Zoom's presence in Toronto and Vancouver, while Zoom gains additional advertising options for clients.
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