CANADA.COM AND ESSO FACEOFF
By Adnews Staff
Faceoff.com and Esso have teamed up for a new online promotion on the canada.com network. Running until June 5, users "hunt" for the Esso Tiger on sites in the canada.com network. The prizes include a year of free gas or one of five autographed NHL jerseys. The four-week promotion is being supported with a print campaign in 13 major Canadian dailies. These ads, from Palmer Jarvis DDB, are being accompanied with an online campaign on the canada.com network. The contest is also receiving promotional support in canada.com's monthly newsletter. Additional information and a contest hint to help users locate the Esso Tiger can be found at <http://www.faceoff.com/findthetiger>.
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