CIBC PROMOTES BETTER THAN PRIME MORTGAGE
By Adnews Staff
CIBC Mortgages broke a new advertising campaign yesterday for its Better Than Prime Mortgage to promote the flexibility and potential for savings of the financial offer. A Better Than Prime mortgage is pegged at 1.01 per cent below the prime rate for the first nine months. After that the mortgage's interest rate is guaranteed to be .25 per cent below the CIBC prime rate for remainder of the five-year term. Prints ads in major Canadian dailies are promoting Better Than Prime as well as the institution's "one-minute approval" process, with which a customer can receive approval for a mortgage in under a minute once the application is submitted by the branch. The campaign will run for six weeks. Advertising for CIBC Mortgages is done by Publicis.