LCBO PITCHES PROM NIGHT RESPONSIBILITY
By Adnews Staff
The Liquor Control Board of Ontario has launched a campaign to heighten awareness of underage drinking. Posters asking "What will your remember about your prom night?" are being displayed in all 600 LCBO outlets throughout May and June, the time when most graduation celebrations take place. In addition to the posters, the LCBO is also encouraging safe graduation celebrations by offering responsible prom tips to students and parents. "We're reminding grads not to do anything they'll regret the next morning, or for the rest of their lives," said Elizabeth Kruzel, co-ordinator of LCBO's Social Responsibility initiative. The posters were created by LCBO's advertising agency Communiqué of Toronto.
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