DIGITAL ADVERTISING NETWORK INKS DEAL WITH 20-VIC
By Adnews Staff
Montreal-based Digital Advertising Network has signed a license agreement with Toronto-based 20-Vic Management. DAN will install full-motion video screens in the majority of 20-Vic's shopping centres across Canada. Installation in 12 of 20-Vic's 13 centres begins this month and is expected to be complete by August. "We love the concept," said Eamon Kelly, director of special projects for 20-Vic. "They have an impressive roster of advertisers. Their content and programming will enhance our shopping environment and consumers like what they are seeing." DAN operates its network in 22 shopping centres in Canada and holds agreements with mall owners Cadillac Fairview, Cambridge Shopping Centres, Iberville Developments, Oxford Properties and Ivanhoe Developments.