BENCHMARK PORTER NOVELLI CREATES INTERACTIVE PRACTICE
By Adnews Staff
BenchMark Porter Novelli of Toronto has unveiled an interactive practice. The dedicated online communications group will also become a Porter Novelli Interactive Centre of Excellence joining other Porter Novelli Interactive Centres in New York, San Francisco, London, Sydney and Hong Kong. As a member of this network of interactive centres, BenchMark Porter Novelli Toronto will act as a "hub" for Canadian and international clients. Services offered by the practice will include strategic consulting, Web site design, Web site auditing, online monitoring and electronic newsletter management. "Web sites have become the cornerstone of corporate communications," said Terry Hrynyshyn, general manager of BenchMark Porter Novelli. "We are launching our interactive practice to respond to the growing online needs of our Canadian and international clients."