LEADING BRANDS READY TO GO-GO
By Adnews Staff
Brand management company Leading Brands Inc. of Richmond, BC has a number of promotional activities planned for its Go-Go beverage this summer. Targeting the "techno-generation" of 15- to 25-year-olds, Go-Go is a carbonated fruit-flavoured drink which contains Siberian ginseng, astragalus, damaina, ginkgo biloba, guarana, muira pauma and yerba mate. Leading Brands began distributing the drink in Canada earlier this year though a licensing agreement with Energy Brands Inc. of Whitestone, NY. The company plans to support Go-Go through the summer with promotions and sampling programs. Go-Go is distributed in a slim 250ml silver can featuring a "Japanimated" girl. It is available at Mac's, London Drugs, IGA, Husky and Mohawk stores in Western Canada as well as certain other retail and convenience stores throughout Canada.