ADAMS CANADA PICKS GALLOP & GALLOP FOR IN-STORE RESEARCH
By Adnews Staff
Toronto-based Adams Canada has hired Gallop & Gallop, also of Toronto, to conduct in-store research on its Body Smarts line of nutrition bars and yogurt fruit chews. The confectionery manufacturer first used Gallop's Flashmedia in-store advertising network for the launch of Body Smarts earlier this year. Gallop & Gallop will conduct the research for Body Smarts in the 5,300 independent convenience stores in its Flashmedia network. The research will look at a number of things including use of product displays and purchasing patterns for the Body Smarts product line. Advertising for Body Smarts is done by Bates Canada of Toronto. Public relations are handled by Harbinger, also of Toronto.
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