ESKLAR LANDS SECOND CUP WEB WORK
By Adnews Staff
Esklar New Venture Marketing is adding coffee retailer Second Cup to its client roster. The Toronto-based marketing services company has been hired to re-design the Second Cup Web site at <http://www.secondcup.com>. "Esklar is creating an online environment that reflects and reinforces Second Cup's dynamic brand positioning as Canada's ultimate coffee experience," said Alton McEwen, chief executive officer of Toronto-based Second Cup. Esklar has partnered with Prescient Media, a division of Holmes & Lee, Second Cup's recently appointed advertising agency, to design the new site. The coffee retailer operates more than 400 locations in Canada. Its new Web site will debut this summer.
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