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CAA PARKS SPRING CAMPAIGN AT TATTOO

The Canadian Automobile Association has chosen tattoo digital+direct of Toronto to handle its spring direct mail campaign for term life insurance. Tattoo won the assignment over two unnamed agencies following a review process conducted by Manulife Financial, the underwriter of the CAA's term life insurance policies. Previous direct mail efforts have been handled in-house. Tattoo has already begun working with the CAA to create awareness of the association's term life insurance policies among its members. Initial mailings to members began earlier this month.

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