NEW KODAK FUN SAVERS
By Adnews Staff
Kodak Canada is adding two new products to its Fun Saver disposable camera series, called the Kodak Fun Saver Pocket camera. Kodak is betting that consumers will find the added features worth the extra cost. As the name suggests, the new product is smaller than other Fun Saver cameras, and also looks more like a real camera. One has a built-in flash, and the other is for daytime use. In addition, the products boast a higher quality lens, a much easier flash system and a high percentage of recyclable material. Kodak's U.S. parent company in has had the cameras on the market there since May 1. Advertising plans for Canada have not been confirmed.
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