SCOTTOWELS CAMPAIGN GETS MESSY
By Adnews Staff
Scott Paper Limited of Mississauga, ON is building on its "Getting You Out Of Big Messes" advertising campaign with new creative launching this week. The original campaign was created by Enterprise Creative Selling of Toronto last year and included television, print, in-store, radio and event marketing activities. This year the campaign returns with a new 30-second television commercial, out of home executions and a 30-second radio spot. The TV commercial, called "Overnight Trip," features a middle-age man getting out of messy situations with the help of ScotTowels before his wife can catch him. The spot runs nationally until the end of June. Out of home will follow, launching mid-April for a four-week run, in Toronto, Montreal, Halifax and Vancouver. A Web-based consumer promotion launching this June from Glavin & Associates of Toronto will be supported with radio advertising in Toronto, Montreal and Vancouver.