MOLSON RAISES GLASS TO CANADA
By Adnews Staff
Montreal-based Molson Canada toasting Canada in its new "Here's to you Canada" television commercial. The spot is the latest execution in the Molson Canadian "I Am Canadian" campaign. "Here's to you Canada" is designed to celebrate all that is great about Canada through the eyes of a new Canadian. In the spot, the new Canadian toasts the unique qualities of Canada including its long underwear and multi-coloured money. It ends with the man raising his beer and saying "I love this land, I love this country and I am Canadian." The spot debuted April 1 and is scheduled to run on major networks until mid-May. A partnership between Molson Canadian and Chum Television will also see the 45-second spot air on all Chum Television stations across Canada tonight as part of a Molson Canadian-sponsored "Here's to you Canada" night. Advertising for Molson Canadian is done by Bensimon Byrne D'Arcy of Toronto.