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KELLOGG CANADA RELEASES CARAMEL CHOCOLATE RICE KRISPIES SQUARES

Toronto-based Kellogg Canada has released a new variety of its individually wrapped Rice Krispies Squares. Caramel Chocolate squares began appearing in grocery and club stores across Canada in mid-February. This is the third flavour in the Rice Krispies Squares product line, along with Original and Chocolate Peanut Butter. The new squares are initially being promoted with a print ad, created in-house, in 100,000 copies of The Listening Post Magazine. The publication is distributed in 500 schools across Canada excluding Quebec. Additional marketing support will include an in-store coupon and sampling program from Instore Focus and advertising from Leo Burnett of Toronto.

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