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YTV PROMOTES BIGFUNPARTYMIX 2

YTV BigFunPartyMix 2, a CD compilation of 20 pop music hits produced by Toronto-based YTV and Universal Music, is being supported with a seven-week television campaign on YTV. Two 30-second TV commercials targeting kids and tweens are being supported with radio spots on stations in Toronto, Winnipeg, Vancouver and Montreal and with print ads in Whoa! and Kidsworld magazines. Additional promotion includes online activities at YTV.com and in-store materials with retailer La Senza Girl. Advertising was created in-house. CD packaging was developed by YTV and Theadlibgroup of Toronto.

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