KELLOGG AND NBA CANADA DUNK NEW PROMOTION
By Adnews Staff
More than one million specially-marked packages of Kellogg's Frosted Flakes cereal now bear a "cybercode" inside the box as part of a new promotion from NBA Canada and Kellogg Canada, both of Toronto. Kids, the promotion's target audience, can use the code to access a special online contest section of <http://www.nba.com/canada> and <http://www.team-tiger.com> for a chance to win one of over 5,000 pieces of official NBA gear. Banner ads on the NBA.com/canada Web site and a 30-second TV spot running during NBA programming on TSN and CTV, from Leo Burnett of Toronto, are supporting the promotion. Kellogg is an official sponsor of the NBA.
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