FILMFLY KIOSKS NOW PLAYING
By Adnews Staff
Filmfly Entertainment, based in Mississuaga, ON, has installed four kiosks in a Toronto movie theatre which allow users to buy movie memorabilia. The high-tech entertainment company and its technical partner Rogers@Home have placed the kiosks in the Famous Players' Paramount Theatre in downtown Toronto. Merchandise such as soundtracks, DVDs, clothing and posters can be purchases. The kiosks also display entertainment news, movie trailers and samples of soundtracks as well as interactive advertising. Current advertisers include Mountain Dew, Chrysler, Roots, Adidas and Leap Battery. The company plans to expand nationally and then internationally. Installations in 25 to 30 theatres are planned for the next few months. Maintenance and operation of the kiosks are handled by Filmfly. Public relations for Filmfly are handled by Advance Planning/MS&L of Toronto.