ZEPPELIN COMMUNICATIONS WELCOMING SPRING SEASON
By Adnews Staff
Tomorrow Toronto-based Zeppelin Communications & Design will deliver 180 potted crocuses to companies throughout the Greater Toronto Area as part of a campaign to unofficially launch the 2001 spring season. The "Spring inside the box" campaign is targeting past, current and perspective clients of the print and new media agency. "We wanted to deliver a slice of sunshine on a day of great significance to winter weary Canadians," said Zeppelin president and creative director Robbie Goulden. The green and purple Zeppelin branded packaging of the flowers was designed in-house. The agency is also planning to launch a revised version of the campaign on the first day of autumn.
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