BENJAMIN MOORE SHOWS TRUE COLOURS IN SPRING CAMPAIGN
By Adnews Staff
Benjamin Moore's True Colours will shine this spring when the Toronto-based paint manufacturer launches its 2001 Spring campaign. Under the title 'True Colours," the campaign will include double page ads in select magazines and television commercials on Citytv and H&G TV. A public relations component is also planned. The campaign, created by Groundzero Marketing Communications, will communicate the insight that decorating allows people to express themselves in their homes in ways they cannot express themselves in other aspects of their lives. Advertising launches later this month and is scheduled to run throughout the season. Benjamin Moore's paints are sold through independent dealers across Canada.
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