THREE AGENCIES SHOP FOR CADILLAC FAIRVIEW ACCOUNT
By Adnews Staff
Three Toronto agencies have been shortlisted for Toronto-based Cadillac Fairview's family cluster shopping malls agency search. The cluster includes eight centres in Manitoba and Ontario: Polo Park Winnipeg, Markville Markham, Lime Ridge Hamilton, Masonville Place London, Woobine Centre Toronto, The Promenade Thornhill, Hillcrest Richmond Hill and Erin Mills Mississauga. Previously each mall was handled by a separate agency. Scheduled to make presentations the first week of April is Ambrose Carr Linton Carroll, MacLaren McCann and Wolf Group. A decision is expected to be made April 6. The new agency's first project will be for the 2001 back-to-school season. Cadillac Fairview's agency search is being conducted by Montreal-based Kriterium.