AT&T WIRELESS CALLS AGENCY REVIEW
By Adnews Staff
AT&T Wireless has launched an agency review for its mass market advertising business. "As AT&T Wireless prepares to split from our parent company, it is only natural that we review many aspects of our business - including advertising," said Kim Whitehead, senior vice-president of marketing for AT&T Wireless. The review is open only to agencies invited to participate and is expected to conclude in three months. The incumbent, Foote Cone Belding of San Francisco, will be participating. AT&T Wireless' mass market advertising includes creative development and production for the company's brand and marketing offers.
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