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LACROIX BLEAU PICKS UP RECYC-QUEBEC ACCOUNT

Lacroix Bleau Communication-Marketing has been named agency of record for Recyc-Québec, a government organization that will use advertising to encourage consumers to recycle. Montreal-based Lacroix Bleau won the account following a competitive pitch. The agency will develop a public awareness campaign for Recyc-Québec that will focus on the importance of recycling refundable one-time-use containers and bottles. The campaign will run this summer throughout Quebec.

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