VICKERS & BENSON CHANGES NAME
By Adnews Staff
Vickers & Benson is changing its name to Vickers & Benson Arnold Inc. The Toronto-based company became part of the Boston-based Arnold Worldwide Partners network last fall when Paris-based Havas Advertising acquired V&B. According to company spokespeople, the name change is intended to reflect V&B's membership in that network as well as the change in ownership. V&B's operating divisions, Vickers & Benson Advertising and Vickers & Benson Inc. of Chicago, will also change their names to include the Arnold identity, becoming Vickers & Benson Arnold Advertising and Vickers & Benson Arnold, Inc. respectively.
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