ELLER CANADA DEBUTING SPECTACULAR SIGNS AT LIME RIDGE MALL
By Adnews Staff
Toronto-based Eller Canada is debuting 13 spectacular signs on the exterior of Lime Ridge Mall in Hamilton, Ontario this spring. The signs are expected to be available to advertisers and agencies following the completion of the shopping centre's renovations April 1. Eller's exterior mall spectacular signs are available in two sizes: 15.5' x 23' and 20' x 24'. Nicole Fler, business development manager, mall media, Eller Canada, explained the signage serves a dual purpose; first as a point-of-purchase medium and second, as a mass outdoor advertising medium because of the vehicular traffic on access roadways. In addition to Lime Ridge Mall, Eller also offers its spectacular signage at the Toronto Eaton Centre, Vancouver Pacific Centre and Place Laurier in Quebec City.