KOKANEE ACCOUNT AWARDED TO PJ DDB
By Adnews Staff
Palmer Jarvis DDB is toasting its win of the $5 million ad account for Kokanee beer, according to a report in the National Post. Kokanee is the flagship label of Vancouver-based The Columbia Brewery, a subsidiary of Labatt Brewing Co., the report said. A spokesman for the brewer said the company re-assigned the brand as part of a "rationalization process." The incumbent was Bryant, Fulton & Shee of Vancouver.
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