SHARPE BLACKMORE BREAKS "BE ACCOUNTABLE" CAMPAIGN
By Adnews Staff
Sharpe Blackmore EURO RSCG is launching a new advertising campaign this week promoting the Toronto agency. The "Be Accountable" campaign includes three different executions highlighting situations where people are not held accountable for their actions. One ad features a dog squatting "doing his business." Another features a dead mouse in a beer bottle and the third execution features mangled travel luggage. "We realize that the problem being faced by many agencies is one of accountability," said Tom Blackmore, president of Sharpe Blackmore. "Clients are demanding new approaches and we think we're one of the few agencies that can deliver." The campaign, initially scheduled to run for three weeks in trade publications, may be expanded to include additional mediums such as direct mail, Sharpe Blackmore creative director Tony Miller said. Sharpe Blackmore offers client such as Home Hardware, Xerox, Air France, Dell Canada and Big Brothers and Sisters of Canada its proprietary accountability model that tracks, reports and measures the effectiveness of a clients advertising and marketing activities.