RIDDOCHDICKINSON DIALS CLASSICAL 96
By Adnews Staff
Riddochdickinson has tuned into Toronto-based Classical 96.3FM. The Toronto marketing communications agency has been hired to provide the classical music radio station with strategic marketing services. Previously marketing activities were handled in-house. The station was put in contact with riddochdickinson through The Thom Group of Toronto. The Thom Group handles media placement for Classical 96 and has a strategic relationship with riddochdickinson. The agency will be responsible for re-branding the station with a new company look, sales material and consumer advertising. A tactical campaign will launch this spring with the re-branding elements rolling out throughout the year.
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