SONY DROPS MACLAREN MCCANN
By Adnews Staff
Toronto-based Sony of Canada has parted from MacLaren McCann, also of Toronto, after only one year, according to a report in the National Post. John McCarter, general manager of advertising and corporate communications for Sony of Canada, did not say what led to the split. McCarter could not be reached before press time for comment. A series of advertisements the agency created for the electronics company received a "mixed response" from Japanese bosses, the report said. MacLaren McCann does retain the Sony Store advertising account. The process of selecting a new agency has reportedly already begun.
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