YOUTOPIA.COM PARTNERS WITH LEAD INVESTOR BMG
By Adnews Staff
Ottawa-based YOUtopia.com has announced the formation of a strategic marketing alliance with BMG Entertainment of New York. BMG has also become the lead investor for the teen loyalty Web site. As a result of the alliance, YOUtopia.com will now have access to BMG's talent pool for online and off-line promotions and licensed music downloads. BMG's roster includes music artists Christian Aguilera, Toni Braxton, The Dave Matthews Band, Outkast and Pink. Currently being featured on YOUtopia.com is artists O-Town and Dream. "YOUtopia.com provides BMG with a valuable opportunity to build awareness for our artists and their music among teen consumers," said Bill Wilson, senior vice-president worldwide marketing, BMG Entertainment. The site is also planning to develop a new music redemption option allowing YOUtopia.com members the opportunity to redeem their YOUdollars for CDs. Members earn YOUdollars by using the site. YOUtopia.com has also announced, Justin Timberlake of the music group N'SYNC, is joining the site for a special project which will offer new content to members. The site's official Ambassador, music artist Britney Spears, also provides content via live online chats and weekly "Hot Picks".