BURGER KING APPOINTS AOR FOR KIDS ADVERTISING
By Adnews Staff
Burger King Corporation has appointed Campbell Mithun Esty of Minneapolis, MN, its agency of record for its kids advertising in the U.S. The appointment comes one week after Miami-based Burger King awarded its adult general market advertising account to McCann-Erickson of New York. Campbell Mithun had been shortlisted for the account with Grey Worldwide and incumbent Lowe Lintas. New creative from Campbell Mithun is expected to break in June.
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