WHERE TORONTO LOCATED ONLINE
By Adnews Staff
WHERE Toronto magazine has introduced its online counterpart at <http://www.wheretoronto.com>. The site is the second to be added to the Wherecanada.com network of travel Web sites and follows last months launch of Whereottawa.com. Toronto-based Key Media Ltd. publishes 11 editions of the magazine across Canada. Wheretoronto.com features the same travel information in the print edition as well as additional travel features and event updates including sections such as What's On, Museums and Galleries, Shopping, Dining, and Accommodations. Detailed maps and a local weather feature are also included on the site. Initially, Wheretoronto.com will be promoted through an in-house communications effort including a direct mail push, media relations and communications with advertisers. Wherecanada.com expects to introduce Web sites for the remaining members of its network over the next 6-8 months.