MANCHU WOK CELEBRATING "YEAR OF THE SNAKE"
By Adnews Staff
Markham, Ontario-based Manchu Wok is launching its annual promotion in celebration of the Chinese New Year. The in-restaurant promotion is running at all 170 North American Manchu Wok locations. The promotion begins today and features a "scratch and win" sweepstakes to commemorate the "Year of the Snake." Customers will have the chance to win the grand prize of $100,000 in cash in addition to menu items and discounts on their next purchase of a combo meal. POP materials, created by Interface Marketing Group of Toronto, have been designed to symbolize the theme of "lucky money." "Lucky money" is a tradition in Chinese culture where friends, family and employees are given money in a red envelope to signify luck and prosperity in the new year. Manchu Wok's Chinese New Year promotion runs until Feb. 25.