LONDON LIFE PITCHES FREEDOM AND CHOICE IN NEW CAMPAIGN
By Adnews Staff
London, Ontario-based London Life Insurance Company is introducing its newly re-branded sales organization Freedom 55 Financial to consumers through a new advertising campaign. The national television campaign, from Goodgoll Curtis of Toronto, consists of three executions which emphasize that the first stop to realizing one's dreams is to talk to a Freedom 55 Financial security advisor, said to Rachael Prichard, director of communications and advertising for London Life. The trio of spots, "Architecture," "Backpacking" and "Straight Talk," pitch consumers the idea that Freedom 55 Financial offers them freedom and choice at all stages of life, not just at retirement. The tagline is "The freedom to choose. The power to get there." Advertising, currently is running in English and French, will also appear in Chinese in November with the spots scheduled to air on networks such as Fairchild TV.