BAUER.COM TO GET A BLAST THIS JANUARY
By Adnews Staff
Blast Radius of Toronto has been chosen by Bauer Nike Hockey, based in New Hampshire, to re-design the Bauer.com Web site. The Internet services company has worked with Nike over the past year on a number of projects and had been chosen for this assignment based on that relationship. Blast will use its technology, strategy and design services in re-launching the consumer-focused site. Bauer.com will promote products, offers biographies and statistics of endorsed athletes as well as include promotional spots when it re-launches in January 2001.
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