A&P, DOMINION, ULTRA OFFER MASTER CHOICE MORTGAGE
By Adnews Staff
Customers at A&P, Dominion and Ultra Food & Drug stores can pick up more than just milk, eggs and butter when they go shopping today. The Great Atlantic and Pacific Company of Canada Limited, which operates the three banners, launched its own private-branded mortgage today called Master Choice Mortgage. Customers can apply for the new mortgage at any store location with a Bank of Montreal in-store branch or through a toll-free 1-800 number or online at <http://www.freshobsessed.com>. To support the new mortgage full-page ads are running in the A&P, Dominion and Ultra Food & Drug flyers. In-store materials including brochures and posters and public relations, will also promote the Master Choice Mortgage. The Great Atlantic and Pacific Company operates 239 locations throughout Ontario under its A&P, Dominion and Ultra Food & Drug banners. Advertising and public relations is handled in-house.