PARMALAT CANADA SERVES LACTANTIA TO GOODGOLL CURTIS
By Adnews Staff
Parmalat Canada has appointed Goodgoll Curtis Inc. agency-of-record for its Lactantia brand of products. Both companies are based in Toronto. The hire follows the completion of several projects Goodgoll has handled for Parmalat, including a television commercial for Health Advantage Margarine that launched in the Quebec market in late September and two national television spots for spreadable cream cheese that broke in early October. The account, previously handled by Palmer Jarvis DDB of Toronto, will involve Goodgoll providing advertising and brand support for Lactantia's cream cheese, margarine, butter and pure filtered milk products. Public relations for Parmalat are handled by Edelman Public Relations of Toronto.
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