FEDEX'S NEW LOGO OFF THE GROUND
By Adnews Staff
FedEx Canada, based in Mississauga, Ontario, has unveiled the logo for its new ground service rolling out in the Canadian market. The purple and green logo, which will be displayed on every FedEx Ground vehicle in the country, was created by Landor Associates of San Francisco. The logo is an extension the delivery company's established purple and orange look, replacing the word "express" with the word "ground" underneath. The rollout of the FedEx Ground service in the Canadian market follows its launched in the U.S. in January of this year. FedEx Canada plans to promote the services by incorporating it in the company's general advertising offering customers bundled delivery service. Advertising for FedEx is done by BBDO of Toronto.