BENCHMARK EXPANDS ATI ACCOUNT RESPONSIBILITIES
By Adnews Staff
Benchmark Porter Novelli of Toronto is taking its relationship with client ATI Technologies Inc. of Thornhill, Ontario beyond Canadian borders. Benchmark announced after serving as ATI's public relations agency-of-record in Canada for the past four years, the company has further appointed Benchmark to handle ATI's U.S. public relations needs as well. Stan Didzbalis, president and CEO of Benchmark, called the extension of business into the U.S. "a natural fit with our enhanced breadth and depth of public relations services." Didzbalis was referring to the merger between Benchmark and Canada Porter Novelli in January giving the agency PR support from 16 offices throughout the U.S. ATI is a supplier of 3D graphics and multimedia technology.