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LEVI HOLDS REVIEW NORTH OF THE BORDER

By Adnews Staff

Levi Strauss & Co. (Canada), based in Richmond Hill, Ontario, has launched an agency review for its $4 million to $5 million advertising and media account. The shortlist of agencies includes ten-year old incumbent Harrod & Mirlin/FCB and TBWA Chiat/Day, which handles the Levi's account in the U.S. The Canadian account includes both the Dockers and Slates brands. In the U.S. the two brands are handled by FCB.

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